Sebastian Janus?

Hello my friend and welcome to the About page.

This is my personal blog. It is focused on building and scaling companies, online marketing and all kind of things related to making people and things work better.

Every now and then I branch out into more personal topics such as travelling and wine. Mostly however, I share my insights on startups, product creation and basically every weird thing that happens during my day as founder at

Before that, I founded GetYourHero and even before that I was a senior sales monkey at Marcus Evans. For those of you who don’t know me, I am the average looking white guy in the middle of this picture (If you don’t know why the other two are holding a mop and part of a hoover, I recommend you look up what GetYourHero was all about).

Building and growing companies is my profession and my passion at the same time. I was lucky enough to have discovered this right after I graduated from university. Since then, I have build a couple of companies, failed and succeeded and felt the urge to write some of the things down. That is why you are reading this right now. Despite what some people are telling you: building companies is not easy. Building a successful company certainly won’t happen over night and there will be times when you want to throw away everything. If you are lucky enough, and smart enough, and hard working enough, and at the right time at the right place with the right people and the right business model you maybe build something that will last and actually make money (or even better: will bring joy to people). If you get there, you will see that all the sweat was worth it. That is what I am in for. The Adrenalin.

You want that too? Great. Here is a first lesson:

Gosh, that escalated quickly. How did I end up here? Let’s change the topic.

Right, how about things that I like? Fine, here you go:

  • Building things, growing things, fixing things
  • Strong coffee
  • Talking with like-minded persons
  • My two cats
  • Travelling
  • Lists. Yes. Lists. They are amazing. Do you know a better way of presenting a lot of information in such little space?
  • I appreciate great and thought-through design
  • Optimizing workflows

Some other useful details about myself:

  • Originally from Germany, I consider myself a European (unless there is football)
  • Right now I am living in Barcelona, Spain
  • My shoe size is 45
  • I listen to songs on repeat until I hate them

If you feel like talking to me, you can do so at me [at] (if you haven’t figured it out until now: YesI am this kind of creative person you have heard so much about), Twitter or Facebook.

Well I think that’s enough for the beginning. If you want to learn more and read my stories about startups and building stuff, you should subscribe to my newsletter right here.